Marketing Strategy Dashboard
Welcome to Marketing Tycoon! 🎉
You are the Marketing Director of Umme's Chocolate empire, a conglomerate business that revolves around getting 100% market share in the chocolate industry through other succesful business ventures. Your mission is to master all aspects of marketing while building a successful business empire!
Learning Objectives (IGCSE Marketing Unit):
- Marketing & Competition: Understanding customer needs, market segmentation, niche vs mass marketing
- Market Research: Primary & secondary research methods, data analysis
- Marketing Mix (4 Ps): Product, price, place and, promotion
- Marketing Strategy: International marketing, legal controls, technology impact
Start by choosing your target market and conducting market research. Every decision you make will impact your business success and teach you essential marketing concepts